Company

Madison Investments

Start Date

October 2015

Skills honed

Project Management
Digital Strategy
Email Marketing
 

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As marketing team leader, I manage the production of all customer-facing material for Madison's separately managed accounts, mutual funds and customized private and institutional portfolios. 

I plan, design and implement inbound digital campaigns for our eight investment teams and multiple, distinct business channels. These efforts, which include SEO, SEM, email marketing and content marketing, have successfully generated multi-million dollar leads for both intermediary and direct relationships.

In addition to these marketing responsibilities, I also serve as webmaster and Sharepoint owner.

1.

Led the redesign of Madisonadv.com, a project which resulted in over $40 million of qualified leads (more than the previous 5+ years combined) in the site's first six months post-launch.

2.

Designed and developed responsive quarterly email campaigns that produced a click-through-rate 7.5x the industry average. Source - 2016 MailChimp benchmarking survey

3.

Planned, wrote targeted copy and developed meta-content for a local SEO/SEM campaign which resulted in top-five ranking for all of our target keywords and 100% ROI in less than a month.