Company

Standard Imaging

Start Date

April 2010

Skills honed

HTML/CSS
Email Marketing
Google Analytics

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As digital marketing coordinator at Standard Imaging, I was tasked with building a digital marketing program from the ground-up. My initial responsibilities included installing Google's suite of marketing tools (Analytics, Webmaster and Tag Manager) and building a website that emphasized lead generation. 

After the successful redesign of StandardImaging.com, I pioneered the company's SEO, email marketing and content marketing efforts. Over four years I established an engine of lead generation and was tracking the ROI of every digital marketing dollar the company spent. 

1.

Coordinated and designed cross-platform email, display and sales-support campaigns which contributed to the most successful webinar (300+ qualified leads in attendance) and trade-show (27% increase in qualified leads from the prior year)  in the company's history.

2.

Acted as project lead for major website redesign, a role that included site analysis, aligning content with existing sales-cycle and interviewing third-party developers. The redesigned website achieved 100% ROI within 3 weeks of launch. 

3.

Designed and deployed all email campaigns, maintaining a >10% click-through-rate and >20% open-rate.